PDS Part 3: Social Networking
In hour 2 of Marla Johnson Norris‘ presentation for the Professional Development Seminar, (yes, that previous post was only the first hour!) she whipped through the benefits of Social Networking.
Harriete Estel Berman's facebook
Yes, the dreaded Facebook–ok, maybe I’m being overly dramatic in my distaste for connecting with creepy high school ghosts, but from a business standpoint, it really can work for you. The selling point: the Media LOVES it. Sure, creepoman can still find you, but so do curators, tv stations, and gallery owners!
Which brings me to the next dreaded portal that is even starting to steal Facebook’s thunder:
Twitter–did you know that 54% of twitterees are female? And the Media eats this stuff up; through twitter the news channels find out about breaking stories like the Santa Barbara Fires, Swine flu, etc.
So if you are considering tweeting, remember these points:
Have a Strategy. Be Interesting & Positive. Relate it to the News. Be Search Engine friendly. Integrate with blogs and other social networking portals.
Which brings me to the last point I want to share–link up your social networking sites, by using the SHAREBAR and bookmarks. See example below from Sienna Gallery. See the Facebook icon and addthis icon at the far left? Go, join, get found.
Sienna Gallery
Tags: Aristotle Design, facebook, Marla Johnson Norris, social networking, twitter