emiko-o reware

Manufractured Forward installation image

This week is the double reception for the Manufractured Forward show at CCA’s Oliver Art Center: March 30, 5:30-8:30pm is the artist’s reception for the general public; April 1, 3-4pm is the closing reception for the Craft Forward conference attendees. I’m so honored to have been invited by curators Steven Skov Holt and Mara Holt Skov to be among 7 other extra talented local artists. The exhibition was first put together for the Museum of Contemporary Craft in Portland Oregon in 2008, and had an accompanying book, Manufractured: The Conspicuous Transformation of Everyday Objects.

Other artists in the show are: Michele Pred, Harriete Estel Berman (my hands still ache from assembling her grass/gras’/ installation, plus see my costume handiwork in the straight jacket in Measuring Compliance), Mitra Fabian, Liz Hickok (friend and jello artist/photographer!!!), Andy Diaz Hope, Laurel Roth (fancy panty liners!) and Thomas Wold.

born again virgin by Laurel Roth

Measuring Compliance by Harriete Estel Berman

Alamo Square by Liz Hickok

Room for Recovery by Mitra Fabian

Tall blond secretary 2 by Thomas Wold

Fear Culture by Michele Pred

day by Andy Diaz Hope

Mara notes that notes that, “Increasingly, artists, craftspeople, and designers from around the world are gathering familiar mass-produced goods as their new raw materials, using both pristine products and castoffs to create works that are completely unexpected, while at the same time surprisingly familiar. The result is a collection of pioneering work from a wide range of practitioners who combine the industrially uniform with the uniquely handmade. “ She elaborates on Manufractured Forward, saying it “ is an opportunity to bring together a provocative group of Bay area artists whose work expands the philosophy and aesthetic practice of Manufractured into conceptual, political, domestic, environmental and social realms. Each and every one of the projects in Manufractured Forward stands, paradoxically, as both a warning about the excesses of our consumer culture and same time as a beacon for a new kind of boundless creativity.”

I’ve created some new works for this show, beginning my Museum Series pieces, inspired by artwork and exhibitions seen at local museums. Winter’s Brush was informed by The Russian Bride’s Attire (1889) by Konstantin Moakovsky, an extremely large oil painting at the Legion of Honor which I came to know through Pulp Fashion: The Art of Isabelle de Borchgrave show that is up currently. This neckpiece utilizes recycled makeup brushes,LEGO and rope; silk cording, fine and sterling silver, coated copper wire.

Dawning II is the other new work, second in Dawning collection, based on Dawn’s Wedding Feast (1959) by Louise Nevelson, a room-sized installation of recycled wood, which I was lucky to see at the De Young museum a few years ago. Materials in this neckpiece are recycled LEGO,Connectix and electrical cable, paint, fine and sterling silver.

It’s a non-stop fall season for me and my jewelry and workshop! This Saturday, Oct 2, from 10am-4pm I’ll be one of 12 artists selling work at The K11 Craft Sale over in Berkeley. K11 stands for Knit One One Studio which is normally a knitting studio/classroom and store run by Sile Convery. The Craft Sales are a monthly event, featuring different artists (this will be my first time showing here).  Sounds like it’s going to be a fun day, with refreshments provided for vendors and clients! Plus I’ve heard yummy things about Sweet Adeline Bakeshop which is a few doors down…

The other artists on board are: Koide Studio(ceramics), Jen Hewett Studio (printmaking/textiles), Hairphernalia (floral hairpieces), Fresh on Mondays (felted items), Clarine’s Florentines (florentines), HoneyComb Jewelry, Heathered, King Bag Company (recycled bags), Tinted Mint (eco friendly products), Peanoonies (vintage goods), Tiny Sparks Design (screen prints on wood).

I’ll have on hand some new merch such as Halloween earrings and minifig pendants for adults and kids, plus a ton more minifig earrings and slim pendants.

Here’s Jen, my awesome model from last week who I had a blast with photographing my work. She’s the new LEGO Girl Next Door, wouldn’t you say! She’s sporting quite a bit of new goods, including the minifig pendants, rainbow ss slim bracelet and the dreamy Aegean Limited Edition bracelet (inspired by my recent visits to Greece). Come to Berkeley and see for yourself!

COMING UP in OCT:
Oct 1, 6-8pm Opening Reception for The Plastic Show, Velvet da Vinci SF
Oct 7, 6-8pm: Accessorize with Toys Workshop at CA Academy of Sciences
Oct 24, 10am-5pm: Accessorize with Toys Workshop at East Bay Mini Maker Faire, Temescal

Yep, next week I head back to the motherland Ohio for a special art-filled, emiko-o day at Miami University Art Museum in Oxford. A few weeks ago was the opening for the exhibition Adornment and Excess curated by Lena Vigna. The show runs through July 10 and is part of Luxury, Consumption & Excess, a larger suite of exhibitions comprised of both historical and contemporary objects that investigates the socio-cultural relationship between material goods, wealth and class. Some of My First Royal Jewels will be on display, as well as work by Harriete Estel Berman, Francesca Vitali, Kathy Buszkiewicz, Gabriel Craig, Anya Kivarkis, just to name a few.

exhibition announcement

Earlier last year, Lena co-authored with Namita Gupta Wiggers the article Mining History: Ornamentalism Revisited for Metalsmith Magazine, in which my Queen Margherita was the title image. I caught up with Lena at the recent American Craft Conference in Minneapolis last fall in the midst of my blogging for SNAG, and offered to visit during the run of the show.

Lo and behold she invited me to participate in a special round table discussion on Creativity and Sustainability that she is moderating Feb 10th, 6:00-7:30pm. Professors Mary Benedict Bonham (Dept Architecture) and Rodney Northcutt (Dept Art) will be speaking as well as Graduate Student Lisa Wilson. I’m excited to bring my experiences to the table! The event is open to the public, so please come if you’re in town.

Check out this article by Deniz Nural in Feb 2nd issue of The Miami Student (online and print) about the exhibition – my necklaces are in the accompanying photo. Can’t wait to see the show!

Can I tell you again how much I LOVE S.C.R.A.P.! Not only are they doing another annual recycled art exhibition but TWO Exhibitions at the same time! Crazy people but spreads the love out I suppose. Titled Revisions: New Creations from scrap both shows run Dec 11, 2009 – Jan 29, 2010 at reMake Lounge and The SF Eco-Center. Each  show has its own opening reception, the first is THIS Friday, December 11 from 6-8pm at the reMake Lounge/Green Zebra space at the Crocker Galleria 50 Post St. Located in downtown SF  the Galleria is right outside of the Montgomery Station, and walk on the bottom level towards Sutter St.  The Eco-Center’s opening is Jan 14, 5:30-7:30pm at 11 Grove St (across from the SF Main Library).

At the reMake Lounge show you’ll see Cher the Love: Strong Enough Thong in her full ensemble of Soda holder & Sequin Boa and Silver/Sushi tray Halter. She’s proudly displayed in the window against a lovely recycled red cup ceiling sculpture installation. Can’t wait to take a photo and share with  you all, it’s super cool and works so well together. A closeup shot of the thong is also on the postcard! SCRAP uses my images every year, bless em!

SCRAP exhibition postcard

Well that’s it on my end blogging for the American Craft Council 2009 Conference, Creating A New Craft Council. Much thanks to SNAG for trusting Harriete Estel Berman and I in reporting via blog fashion for the SNAG membership and community at large. Also thanks to Object Fetish for promoting our endeavors.

TIP: Listen to interview with SNAG’s Executive Director, Dana Singer on blogtalkradio.com TODAY, Thursday Oct 22 @ 3pm.

Quote by Faythe Levine

This was an energized crowd that has a lot more to talk about now! I urge all attendees to bring these conversations home to your own communities, physical and virtual,  and continue the dialogue about Craft in the 21st century. Ask the hard questions, practice Tough Love.

What do you want to see happen in Craft’s near future?
What actions can we start to take to affect change?

PSST…Want to get in on the conference buzz? Wait no longer and sign up for SNAG’s 2010 Conference, Going to Extremes, March 10-13 in Houston TX.

Creating A New Craft Culture SAT 4:30 PM
Conference Conclusion: Craft as Subject, Verb, and Object
Panel discussion: moderator Sonya Clark (chair, Virginia Commonwealth University); panelists (in order of appearance, below): Stephano Catalani (curator, Bellevue Art Museum), Jean McLaughlin (director, Penland School of Crafts), Lacy Jane Roberts (fiber artist {amazing knit pink barbed wire}, writer), Andy Brayman (founder, Matter Factory), Garth Johnson (teacher, blogger, Extreme Craft, artist), Brent Skidmore (director, UNC Asheville Craft Campus Initiative, artist)

Conclusion Panel

This presentation was an unexpected highlight and perfect end to the weekend’s events, surprising in that it turned out to be a panel discussion (instead of just Sonya Clark) on how the conference went overall and people’s wish for the advancement of craft.

Sonya Clark

Earlier in the conference, Sonya handed out green Survey forms to all attendees, a yes/no questionaire of 35 questions aimed at understanding the current Direction and Definition of Craft. She collected the surveys (over half the attendees completed surveys) at the end of Friday’s sessions, tabulated the percentages, and in this panel presented us with the results, finding the questions with nearly tied yes/no answers to be the more telling.

Here are the questions voted Most Important by the attendees:
-Is the interface between craft, design, and art moving in a positive direction? Yes: 89%   No: 11%
-Should craft become the example of critical-making (parallel to critical-thinking) in our culture? Yes: 84%   No: 16%
-Do you value craft that embraces its history and then challenges it?
Yes: 72%  No: 18%
-Does craft need to expand its definition to be more inclusive?
Yes: 58%  No: 42%

Here are the questions where there was “slippage” and would be worth investigating further:
-Is the ubiquity of the craft media in the world a hindrance to its market value? Yes: 41%  No: 59%
-Has the academic craft community abandoned the traditionally educated craft community Yes: 50%  No: 50%
-Do you value the contributions of traditionally or non-academically trained artists in the field? Yes: 50%  No: 50%
-Do you see the  preservation of craft traditions as a forward-looking strategy? Yes: 45%  No: 55%
-Do you describe something as “craft” depending on the narrative of the object? Yes: 52%  No: 48%
-Does craft mean too many things to be useful? Yes: 46%  No: 54%

THE PANEL’S VIEWS
Sonya did well in choosing panel members who represented craft across many realms from museums, academia, writers, DIY and traditional crafters. She asked the panel to answer a couple of questions based on how they felt about craft now at the conference’s conclusion. Here is what they said (panelists’ remarks are labeled by their initials):

What are 2 wishes that each of you have for the Future of Craft?

SC: 1. Have more discussions..without feeling Passive/Aggressive. 2. Be more grounded in the Present, not so focused on the Future.

JM: 1. How do we have debate as a group.
2. …desire for more time for reflection, for making with wonder

LJR: Expand craft into the Humanities in schools…have it inform your making.

AB: 1. To allow & celebrate the Diversity in the field.
2. Pair Sustainability with Material Science.

GJ: 1. More engagement with Design (as seen in Europe currently).
2. Hope that craft doesn’t get defined more strictly.

BS: 1. Never entertaining the thought of craft being dead.
2. An active and engaged ACC.

What question do we need to address for the future?

SC: Keep working on this idea of Community & how it expresses the time in which we are living.

JM: More research & understanding the pulse of the artists, and what’s going to happen to artists’ estates.

LJR: How is what you’re making engaging others and how is it living these multiple lives?

AB: Reflect on how we’re spending our time and what’s really important.

GJ: Inclusivity with DIY

BS: Will future ACC conferences become a group of regional conferences? How do we build a Bridge to the Next Generation?

Creating a New Craft Culture SAT 3 PM
The Case for Conservatism with Garth Clark

I apologize for skipping over some of the weekend’s presenters; you can catch more on Natalie Chanin, Robin Petravic, Julie Lasky, and Lydia Matthews on Harriete’s blog. I may do a sound-bites post at the very end of my ACC conference reporting to include some of these folks.

Garth Clark

But time is of the essence and I’m sure you’re all chomping at the bit to hear the dirt on Garth Clark‘s presentation, the title of which is elusive and a bit dull. He admitted to being a bit confused as to why he chose “The Case for Conservatism” title 9 months ago.

If you’ve done your homework in listening to (or attended) Garth’s previous controversial talk at the Museum of Contemporary Craft in Portland, OR, “How Envy Killed the Crafts Movement” (hear the podcast on MCC‘s site in 2 parts, or order the transcription online through MCC), then you will have already heard the paper he read to us, “Palace and Cottage”. In the paper he urges craft makers to return to a cottage industry/grass roots model, to rebuild it from the bottom up and address social issues. He called out the classism and elitism that has been brewing between ACC and the “Craft Nation” as he refers to it. And calls out ACC on the conference’s theme, bemoaning, “Why are we looking for a NEW craft culture?” that it’s “ludicrous to be looking for something over the hill” or to “create a new Bubble” in today’s ecomony. No holds barred on accusing ACC of floundering purposeless and missionless for the last decade. I’ll admit that up until now I didn’t consider ACC anything more than a magazine, an archive, and craft shows; but there are glimmers now that it can have a new life and purpose if the desire and drive are there.

ON BURNING MAN

Burning Man

Garth cracked me up when he opened his talk about his trip to Burning Man and how he lost 10 lbs. of discarded cynicism towards craft. How incredible it was be there and experience the endless amount of amazing craft being made without [financial] agenda, from fire-breathing dragon cars to structures made from repurposed materials  (my favs have always been the Temples made from wooden puzzle refuse, see below). “I believe in a Craft Nation“, he said, but admitted that an idealized, anti-money, communal lifestyle is of course not realistic in a market-driven, capitalistic economy. He did relate BM to the DIY culture (naturally there are many cross-over groups in this comparison) in how both “take us back to the rituals of daily life; a life experience…we’ve turned craft into a gallery experience (he admits to playing a role in that during the 80s bubble).” Best to “keep the boundaries open and not be hostile“, for the DIY movement is “transient, a youth expression and certainly not a threat to the craft community at large“. Yes, maybe if we say this enough times, it will finally sink in….

Temple of Joy (photo: Maurice Fitzpatrick

THE SOLUTION
What is the next step, what can we do to Save Craft? Garth suggests Art Advocacy at the Federal level, and sooner rather than later before the federal monies are bled dry. Yes, lobbying is messy, expensive, and takes lots of organization and commitment, but we have to ask ourselves the greater question of “Can we afford to [continue to] go unrepresented [in government]?” Not only getting funding for organizations and communities, but for more protective legal rights, tax issues and ways to make running a craft studio a more viable lifestyle.

An effective advocacy model to study is what Western North Carolina and the Center for Craft, Creativity, & Design did to help save craft in that region and give craft a voice in state government. The power of the collective does work. A leader at CCCD suggest we “challenge others to step out of their studios and get involved in community.”

The great thing about Garth’s talks is that they get people riled up about something enough to continue the discussion in the outside world.  I’m a big believer in Tough Love; criticism may be painful while it’s happening, but if it’s coming from a place of genuine concern it is often just what the doctor ordered: a catalyst for change.

Creating a New Craft Culture SAT 9:45 AM
Round Table Discussion: “Riding the Long Tail”: Marketing Craft on the Internet
Namita Gupta Wiggers, moderator; Maria Thomas, Lisa Bayne, Amy Shaw, panelists

The moment was ripe for this discussion–Namita Gupta Wiggers (Museum of Contemporary Craft, Portland, OR) had brought together the CEO of Etsy–Maria Thomas, CEO of Artful.home (owned by Guild.com)–Lisa Bayne, and owner of the former Greenjeans store and webstore–Amy Shaw. Now we could get to down to the nitty gritty and hear from figureheads of 2 factions of craft. Unfortunately since Amy’s business was defunct, the questions and interest was more or less focused on the 2 CEOs. Honestly, it was a shame that this panel wasn’t given more time. None of the panels had been slotted enough time; one hour doesn’t cut it when there are 3+ voices to be heard plus audience interaction.

What the heck is a “Long Tail”, you ask? It really is a business term, referring to the curve of goods sold in a company. In the big retailers, 80% of their sales are from only 20% of goods in the store, which represents the high end of the curve. The goods that sell in lower quantities, at the low end of the curve is referred to as the “long tail”. Brick and mortar stores don’t have enough room to stock all of the long tail products, unlike websites. Research has shown that for online stores, the the total sales of these long tail products far exceeds the sales from the traditional top 20% of the curve. And what products are at this long tail end: Craft.

Maria Thomas

A few months ago I had attended an Esty Meet-up in SF, where Maria and heads of her staff invited local Etsy sellers to gather for a Q&A session. The turnout was impressive and the crowd was eager and hungry for the inside scoop. It felt like a family reunion of sorts. I was super impressed by the level of transparency in the company and especially how attentive Maria was to each question and person.

Here there wasn’t time for a proper Q&A, and now I see just how crucial it is for these craft factions to understand each other better and be properly introduced under neutral circumstances. (INSIDER TIP: the Metal Arts Guild San Francisco will be holding a one-day symposium in fall 2011 on the theme “Community”, and this may just be the springboard for such a meeting of the minds, especially since I’m in on the planning.)

I didn’t learn anything new and ground-breaking with what turned out to be a general explanation of how each company runs, but this is a hot topic right now, and it will be interesting to see how selling craft on the web evolves over the next few years.

Below are quotes by the panelists that sum up the hour:
Maria: “Esty never set out to be an expert filter [on the issue of Quality] but to help people make a living…connecting makers and buyers.”
Lisa: “DIY has been a lightening rod in the media. It’s not the only thing in craft happening today.”
Amy echoes Rob’s advice: “We all need to work together, collectively as we’re all working towards the same goals.”

Word loudly heard from the audience:”AMEN.”

Creating a New Craft Culture SAT 8:45 AM
Morning Keynote: Handmade 2.0 with Rob Walker

Rob Walker brooch by Harriete Berman

Another major reason why I plunked down serious $$$ to come to this conference: to meet Rob Walker, author of Buying In: The Secret Dialogue Between What We Buy and Who We Are (2008), and a contributing writer and columnist of Consumed for The New York Times Magazine. I had imagined him to be a hearty, super forthcoming older New York type man, but boy was I way off course. A wiry, quiet guy, much more Portland Oregon. He and Harriete Estel Berman have been in discourse (he interviewed her for his murketing.com blog–check the post; she also made his nametag in the image above), so we had the pleasure of sitting with him in the back of the room for the Friday morning presentations.

Harriete Berman & Rob Walker

His lecture was introduced as being about How Craft fit into this New Marketplace and the Broader Consumer Culture. His first remark was “I’m not sure there is a SINGLE craft culture, but craft CULTURES…the broad idea of craft is up for grabs, which is not a bad thing, it’s a good thing.” He went on to talk about his interest in the tensions of the marketplace and contradictions in consumers, like how people want to feel unique yet be a part of something bigger, and that the consumer demands the very best when they really demand the cheapest. What it really boils down to is “Am I getting my money’s worth?”

Again the issue of Quality, except in this economy quality has been trumped by Thrift and Frugality, as stated by the trend industry. Rob is quite the comedian and the mediator, as he knew from the Friday talks that we can be a touchy crowd, he often put up the slide of his super cute dog since “dogs put people in better moods” (strangely enough, this move was done by a few other presenters later on). Really though, speaking to his mediator role, his talk was perfect to start us all on the right foot for the day, as he presented a solution: it’s “good to avoid hard and fast definitions of craft, because otherwise it moves toward Exclusivity. Thus it’s a Good Time to be INCLUSIVE.” Insert ripple of applause.

ON NEW WAVE 2.0
I like this term for Indie Craft, New Wave 2.0 (reminds me of my favorite rock bands)–Rob brought to light a great observation of how supportive the indie community is towards each other, breaking the tension of Urge to Compete and Urge to Cooperate. This is something that has always struck me as well, the general open arms welcome of the makers I meet at MakerFaire and Renegade Craft Fair. But I don’t see that much of a difference in the metals community in the terms of inclusivity and sharing of information. I have remarked to students and emerging artists of how lucky we are to be a part of a creative community that helps each other for greater good of the field. It’s not cut-throat like advertising or high fashion.

THE IDEA OF STORY
Turns out that while Friday’s theme was Quality, Saturday’s theme is Story. Story is what differentiates mass produced products from craft. People value the story of the maker, the process, the concept of a piece and that’s why they shell out a little extra dough and energy to own craft. However, Rob gives it a new spin by saying, “the mistake people [i.e. makers] make is thinking the most important story is their own story but it isn’t…best when your story is relevant to others’ lives“, the story of the person you’re selling to. True, as artists we get a little tunneled visioned in our making and thinking it’s all about us, but I’ve found that my most successful pieces, whether it’s production work or exhibition pieces are the ones in which springboarded peoples’ personal experiences and nostaglia. And it’s this engaged feedback from people that motivates me to continue to make with this idea of story in mind.

Rob urges us to consider accepting multiple versions of Craft, and in doing so, become a bigger voice in the marketplace. To strive to understand each other and find common ground, and not expect the public to accept a “proper” definition of craft. Insert loud applause.

See Rob’s follow-up post here.
See what Harriete had to say here.

Creating a New Craft Culture Fri 4:30 PM
Faythe Levine and A Handmade Nation

Handmade Nation

Faythe Levine

Ever since Faythe Levine‘s movie, A Handmade Nation, came out this spring, I’ve been looking forward to seeing it but 3 times just missed the screenings. The YouTube trailer is embedded below. So I was definitely happy to attend her presentation on the film and finally have a figurehead of DIYers getting some facetime at the conference.

Having both my feet planted firmly in both the museum craft world and indie craft world, I personally am bewildered by the divisions and passive/aggressive hostilities that have bubbled up this weekend. Where has it come from and what is the big deal anyway–are we kindergardeners that can’t play nice with others? Why does Craft have to be just one thing? Talking about it with other attendees, many people are just as bewildered; so it seems like a vocal few are making things unpleasant for our indie sisters. But you know what? Upheaval and passions can be the driving force of change, and well, change is long overdue.

craftifesto

During the Q&A someone asked if the term DIY is just used as a marketing ploy, why not call it craft instead. A response to that was “I see the DIY term as an adjective or verb, not as an identifying label; it’s a lifestyle choice.” Faythe added, “I believe the simple act of making something, anything, with your hands is a quiet political ripple in a world dominated by mass production…and people choosing to make something themselves will turn those small ripples into giant waves.” She summed up by saying, “whether or not you like it [DIY], it’s there.” I’m digging the above Craftifesto that Faythe put up during her presentation (taken from the DIY Trunk Show in Chicago).

One of my favorite comments was by Kathryn Pannepacker (image below), who had set up an interactive textile installation in the lobby. She prefers the term D.I.T.–Do It Together, or D.I.A.–Do It Anyway. YES–D.I.T. all the way!

Arturo Sandoval & Kathyrn Pannepecker

Share with me YOUR THOUGHTS on this topic, I’d love to hear from you!